The art of choosing
Choosing. Choosity-choose-choose-choices. I’ve been thinking a lot about making choices — about choosing. Not so much about specific choices as about the process. Why do we see some decisions as difficult or simple? What influences how a decision is made? Who influences the decisions we make and why? What part of choosing is cultural? Why is this or that part automatic? When does making a choice become uncomfortable and why?
And especially, can I modify the process or become more efficient at choosing?
Efficient and proficient?
It seems that a lot of choices are made intuitively — there’s no “think through” process. Other choices require a bit of weighing outcomes as well as perceived advantages and disadvantages.
There are times when choices seem scarce and at other times, abundant. Some choices seem so excruciatingly difficult but eventually and simply become part of your story.
I’ve just been thinking about it.
Wow with how many people have had something to say about the subject. The internet [as well as my bookshelves] are filled to brimming with advice, 4-steps this, and 7-steps that.
Dr. Seuss thought about it.
Starbucks though about it.
Burger King thought about it.
As did Chuck-a-Rama. You know, where the choice is yours — they thought about it, too.
We, the people, like having choices. And for some reason we seem to be better at demanding that there be a gazillion choices to choose from than we are at actually acquiring the skills that help us to make consistently great choices.
I’m just thinking.
Which brings me to a really great video.
Here’s the blurb of information underneath the video on Youtube:
“Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal [I love TEDGlobal], she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.”
“Americans tend to believe that they’ve reached some sort of pinnacle in the way they practice choice. They think that choice as seen through the American lens best fulfills an innate and universal desire for choice in all humans.”
I am formally inviting you to watch this very articulate scholar teach about the art of choosing. I’ve watched it twice. Today.
There won’t be a quiz.
Which brings us to the end of this post and a quote about choices that you are likely familiar with.
“It is our choices, Harry, that show what we truly are, far more than our abilities.”
—Albus Percival Wulfric Brian Dumbledore
G I V E A W A Y C L O S E D
And I leave YOU with a choice–to enter another fabulous giveaway or not!